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Customer Experience Optimization: Improve the UX and Business Outcomes of Digital Software

8/8/18 / by John Bates posted in Customer Experience, UX, Software test automation, UX testing, intelligent monitoring, analytics, real user insights, customer experience optimization, continuous testing, continuous monitoring

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There are certain inalienable truths about businesses: they all want to succeed and they all want to beat their competitors. What's slightly different is how a business defines success. For a healthcare company, it might be lives saved. For an insurance company, it's the number of policies bought. For an e-commerce retailer, it's shopping basket conversions. 

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